Volkswagen Counter Culture

Copywriter Carl Loeb and I created the Volkswagen Counter Culture Campaign that ran in non-mainstream, music, art, and design magazines. This campaign received a merit for consumer magazine at The One Show.

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One's getting away!

Just driving around in squares.

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Maybe none of these are your exit.

The below black and white campaign ran in Rolling Stone, The New York Times, etc. Carl Loeb was not just a copywriter, he was a poet! I loved weaving the concepts, headlines, and images together. 

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And there you go, in your own little biosphere.

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Earth below. Sea above.

For this campaign, copywriter Tim Gillingham and I focused on VW's 40 standard features in a more thought provoking way. Although the photoshoot took place in NYC (Michael Laughlin Photography), the final feature is actually conveyed in the ads within the ads. We didn't just want to highlight the features in an overt way. We wanted our target to have some fun.

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Eight speaker cassette stereo. Just one of over 40 standard features on the Golf.

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Dual illuminated vanity mirrors. Just one of over 40 standard features on the Golf.

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Odor pollen and dust filter. Just one of over 40 standard features on the Golf.

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Laser beam-welded, fully galvanized steel body. Just one of over 40 standard features on the Golf.

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The below advertisements ran in People's Best And Worst Dressed edition, and various national news media. We had such an amazing client! Our clients knew that having a sense of humor would also draw attention to our target. We always liked to bring a smile and/or a wink to our ads. The headline reads: Congratulations to all the worst dressed nominees.

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Yes, you got it. The Pope bought a Volkswagen.