VW Brand Advertising
Copywriter Carl Loeb and I had the privilege to design and produce multiple print campaigns for Volkswagen North America. The concepts below focused on VW's former tagline "Drivers Wanted." From Van Horn to Lubbock, we drove all around West Texas for this one. What an amazing place! Carl wrote the headlines in Haiku form. Photography by Smari. Andrea Ricker, art buyer. John Gray, print producer.
Free. Like wild horses, like geese bound for Canada. Leave food for the cat. Drive the 180hp 1.8T Jetta.
Time to disappear. You'll pop up in a truck stop where your name is "hon." Drive the 180hp Jetta 1.8T.
The mini-market. A microwave burrito, and a new state map. Drive the 5-speed Golf.
Left or right? This road connects to every driveway in the hemisphere. Drive the 180hp Jetta 1.8T.
Carl and I travelled to San Francisco for this one below. Truly one of the best cities in the World! Again, this campaign was focused on VW's former tagline "Drivers Wanted."
Turn left at the frozen food section and keep going. Find yourself there in a 1.8T.
Bear right at the light ten miles after exiting the couch. Find yourself there in a GTI VR6.
Go straight past the megaplex and back about 20 years. Find yourself there in a Passat V6.
Through the light about 150 miles from aisle 3. Find yourself there in a Golf TDI.