Educational Guerilla Marketing
Words send powerful messages and vivid images to the end user. Words can be weapons or tools. Furthermore they do not always convey a literal meaning, because they can signify other meanings. I created a simple message that was displayed in multiple, digital guerilla like venues in colleges and high schools. We all need to be thoughtful with everything that we put out there. There are just too many opportunities to say the wrong thing.
A big shout out to my former students who provided much needed constructive critique!
The below videos share the valuable user experience and feedback gathered by a series of usability testing scripts. It is extremely important to remind participants that I am testing the experience and not them!
Full anti-bullying display below.