Volkswagen Makes It Better
Copywriter Tim Brunelle and I created a series of animated spots that highlighted precision German engineering. Our inspiration for this campaign came from "Harold and The Purple Crayon!" The final spot below entitled DNA conveys this concept a little more. We produced the final spots through Psyop, NYC, and Music for Picture, NYC created the music.
“But, luckily, he kept his wits and his purple crayon.”
― Crockett Johnson
Harold and the Purple Crayon written and illustrated by Crockett Johnson in 1955 is one of my faves!