My Uncle Harry Ellis was president of The Irish Wheelchair Association. This was such a wonderful opportunity to give back to my Uncle Harry's cause. Copywriter Carl Loeb and I worked on this campaign to promote mobility access into all VWs. The initial media buy was to run only in mobility access media, however we sold the fact that our target audience view all media. This campaign won a bronze at The One Show, and was also featured in Rolling Stone and Archive Advertising Worldwide.