According to NASA, in the next 35 years emissions from animal agriculture sources are expected to increase by 80 percent. This campaign was solely focused on climate change, and the fact that animal agriculture is extremely damaging to the environment. To raise awareness on this issue, this guerilla marketing campaign was staged at college cafeterias in which these "Killer Burgers" were given away for free. The organic, farm-grown hamburgers were edible, however the inside of the burger wrapping contained a serious message.

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The headline inside the packaging reads: In a healthy farm system, agriculture works in harmony with the natural environment. These killer burgers are shattering your planet. Learn more at cowspiracy.com