According to NASA, in the next 35 years emissions from animal agriculture sources are expected to increase by 80 percent. This campaign was solely focused on climate change, and the fact that animal agriculture is extremely damaging to the environment. To raise awareness on this issue, this guerilla marketing campaign was staged at college cafeterias in which these "Killer Burgers" were given away for free. The organic, farm-grown hamburgers were actually edible, however the inside of the burger wrapping contained a serious, gruesome message. I used extra Ketchup for the burgers, and wrappers were printed on demand.
The headline inside the packaging reads: In a healthy farm system, agriculture works in harmony with the natural environment. These killer burgers are shattering your planet. Learn more at cowspiracy.com
“Animal agriculture is responsible for more water pollution than all other industrial sources combined.” PETA
“Meat production is a leading cause of climate change, water waste, and deforestation.” The Environmental Protection Agency.
“If every American skipped one meal of chicken per week and ate vegetables instead, it would be like taking 500,000 cars off the road.” PETA