VW Mobility Access

My uncle and Godfather, Harry Ellis was head of The Irish Wheelchair Association. He now has since passed. This was such a wonderful opportunity to give back to my Uncle Harry's cause. Mobility access was something that was extremely important to him. Copywriter Carl Loeb and I worked on this campaign to promote mobility access into all VWs. The initial media buy was to run only in mobility access media, however we sold the fact that our target audience view all media. This campaign won a bronze at The One Show in NYC, and was also featured in Rolling Stone and Archive Advertising Worldwide.